Digital marketing is marketing today. From responsive, adaptive and optimized site builds, to search engine marketing, email, social, display and programmatic to CRM, marketing automation and analytics, we’ve got deep experience in it. We develop comprehensive plans that focus on marketing to every individual as an individual and maximizing a client’s customer journeys throughout their lifecycle.
A company’s website is its single most important marketing asset and sales tool. It forms the foundation for all digital marketing efforts, so we typically start with assessment there. Our approach to building sites and creating the digital marketing programs that flow from it is grounded first in having a full understanding of our client’s business. Armed with that insight, knowledge of best practices, marketing strategy and the latest technologies will provide enough direction to guide a site build that is fully functional and scalable. Iterative enhancements can be developed as a deeper understanding of the customer and their behavior is understood and as the market evolves. In the end, our clients get not only a beautiful, feature-rich site, but one that meets the needs of their business and most importantly, their customers, now and into the future.
Our digital marketing services include:
- Digital marketing planning & strategy development
- Digital marketing program creation, execution and analytics
- Site builds – functional requirement assessment, wireframe development/UX, design
- SEO – initial site optimization, ongoing optimization
- Comprehensive SEM services – earned, owned & paid
- Marketing automation campaign setup, execution and analytics
- Email, notification & SMS campaigns
- Content marketing – site content, blog posts, authority content development
- Social marketing/listening