Supporting Sales Organizations
Fundamentally, marketing is relied upon to develop and deliver leads for sales organizations – by building awareness of and generating interest in a company and its products and services and nurturing leads that turn into qualified sales prospects. To that end, we work closely with sales organizations to understand their sales process, how sellers work and the materials, information, content and access they need to enhance the sales process as optimally as possible. The goal is to free up more of their time to dedicate it to the job of selling.
Sales & Marketing Working Together
We develop content, assets, process and tools that enhance and support the sales process, delivering the right information for a particular prospect at the time the seller needs it.
- Lead identification
- Demand creation and lead generation
- Sales material development based on market segments, buyer personas, ABM marketing approaches
- Technology implementations that support lead generation & lead nurturing
Visit the CRM & Marketing Automation section to learn more about the technology and tools we use to support sales enablement.